October Progress and New Goal
Date: October 6, 2025
Time: 10:43 AM
As of this morning I am at 93 students for the year, closing in on my original goal of 100. I have three more scheduled for Thursday and a handful on Sunday, so I expect to clear that milestone this weekend.
I am not going to sit on my laurels. With three months left and strong momentum, I am adjusting my personal goal to 150 students for 2025. It sounds lofty, but with word of mouth and personal connections, I believe it is achievable.
My approach is simple conversation. I bring up Permit to Carry naturally in everyday interactions. Not as a sales pitch, but as part of who I am and what I do. Example from this morning: after my clinic visit I was talking with an old friend when a gentleman overheard us and asked for a business card. That short conversation may turn into another student and more down the road.
That is the power of connection. Every conversation is a chance to share what we do and why we do it. The result is income and new friendships that grow the Davey Defense family.
You have the same opportunity. You have the tools you need to make an unlimited amount of money and to be ambassadors for the Second Amendment in your communities. I will not assign quotas or set numeric expectations for you. Your goals are yours to define.
My ask is simple: be the best instructors and advocates you can be. The results will follow.
“Do. Or do not. There is no try.” — Yoda
I am going to do what it takes to reach 150 students this year, and I am confident each of you can achieve your personal goals as well. If you need help, ideas, or resources, you know how to reach me.
Let’s finish the year strong.
Discipline with a side of attitude.